Saturday, May 20, 1995

Tom's River Advertiser's Get Swept up in Local Lifetime Network Supermarket Sweep

A local supermarket in Tom's River New Jersey, Foodtown, was considering canceling their cable advertising contract with Adelphia Cable. As Special Projects Manager, it was my job to work with account executives to help them develop promotions to generate cable advertising sales.

The Account Executive and I paid a joint call to the management at Foodtown, when I thought, wouldn't it be interesting to contact Lifetime Network and see if we could bring Supermarket Sweep, with the original television host David Ruprecht to Tom's River.